I’ve said before that I’m a data-hound. I don’t like airy statements that lack any real numbers to back it all up – I prefer solid statements based on actual, verifiable data. There’s a lot more of the former than the latter in discussions of digital self-publishing and ebooks and related topics. So some new, solid data on industry trends is a real treat for me.
- Pew Internet on the Rise of E-reading: The study shows that one-fifth of Americans read an e-book in the past year; those who use e-readers read more and are more likely to purchase books than to borrow them. This research gives a good sense on the direction of the broader market for e-books and how things have evolved.
- Dean Wesley Smith and Mike Shatzkin each comment on the data unearthed by the Pew Internet survey. A key take-away is that e-readership is growing. But there are some surprises in there as well: like the fact that e-reader owners are still more likely to be reading a print book than an e-book.
- Self-published Author Lindsay Buroker argues that more authors are making a “living” self-publishing than you might think. To back up her claim… she points to a small number of authors who appear to be doing well (i.e. anecdotal data). She goes on to offer advice for making it big based on doing the same thing that these folks are doing….
- But then along comes a new survey from Taleist on self-publishing that will disabuse you of the notion that there’s easy-pickings gold in them thar hills. Continue reading
Today’s post is really going to be a whirlwind tour and roundup of links. I’ll have a few thoughts and commentary on a few of these links but mostly, at this point, I’m in learning mode. The last few weeks have seen some major upheavals and changes in the publishing industry, and things are changing faster than you can blink: from the Department of Justice filing a lawsuit against 5 major publishers, to 3 of those publishers settling, to the sudden announcement by one imprint of one of the 2 remaining defendants that it will drop DRM… I don’t know everything about what’s going down in this case, I don’t know how this case is going to impact the future of books and ebooks, and I’m not even sure I can articulate what I think a best-case scenario looks like. So, without further ado… More Links to Chew On, the Apple, Amazon, Antitrust, and You Edition:
- Acclaimed Sci-Fi author Charlie Stross on “Understanding Amazon’s Strategy” is an excellent piece. He hits a lot of points that I’ve tried to make here in the past, among them a fairly lucid and clear explanation of the Monopsony Problem. The Monopsony problem is something that a lot of people don’t really understand – they don’t even know what it is much less how critical it is to understand it if one is to understand Amazon’s role in the current market. Stross’s conclusion is also an interesting one, and the first time I’ve seen this idea articulated so clearly: the logical, strategic conclusion of the DOJ suit against Apple and various publishers is an end to ebook DRM.
- Equally articulate and excellent is John Scalzi’s plea to people treating the ongoing battle between Amazon, Apple, Traditional Publishers, and the DOJ like a game of football: “Dear Consumers Who Apparently Think the Current Drama Surrounding eBooks is Like a Football Game“. To those people he has a very truthful revelation to share: it’s not like a Football Game at all. More to the point, none of these sides, really is your team and none of them is on your side. They are all very much on their own sides, and sometimes that means screwing you, the consumer, over quite handily.
- C. E. Petit of Scrivener’s Error has some really interesting analysis of various matters pending before the court and how they might impact the result of the DOJ lawsuit. I won’t pretend I understanding everything he discusses there – legal matters can be pretty dense for the non-legal-professional. I’m not positive I can tell you what I think Petit’s position on these matters is – but in keeping with Scalzi’s exhortation, Petit doesn’t seem to be on either “team”. One important comment, I think: “Suffice it to say that nothing in this action [i.e. the DOJ suit against Apple et al.] forecloses any action against [Amazon]…” This seems to suggest, I think, that Petit suspects the possibility that although Apple and the Publishers are currently in the DOJ’s sites, Amazon itself, having a history of abusing its monopoly position, may well find itself in those same sites soon…
- The SFWA blog has a pretty clean run-down that gets you up-to-date on what’s going on, posted by Victoria Struass. Her overview is sprinkled heavily with links, some of which may be of interest.
- E-publishing Consultant, Author and Publisher Mike Shatzkin analyzes the DOJ suit and the impact on the industry in “After the DOJ Action, Where Do We Stand?” In his analysis, he makes an interesting observation about how the impact of this litigation hurts digitally self-published authors. His argument is basically this: as the big titles put out by traditionally publishers are aggressively discounted by Amazon after the Agency model goes away – as seems likely to happen if the remaining publishers battling the DOJ lawsuit fail – then the price for ebooks generally will fall. This decrease in e-book pricing will erode the price advantage enjoyed by digitally self-published authors, who typically price at a discount to what a major publisher prices their ebooks. This erosion in price advantage will hurt their long-term discoverability: that is, what’s the point in gambling on a no-name author without traditional publisher backing when you can get a polished, traditionally-published ebook without paying a price premium? It’s an interesting argument, logically speaking. There are other possible factors that might affect this, of course. Give his article a read for further context.
- A fellow named Baldur Bjarnason, who studied eBooks in his PhD, writes about “How to Beat Amazon“. (Note that this is actually the subtitle to his article, which I use because the main title by itself is too oblique to be immediately useful.) Baldur does an analysis of Amazon’s strengths and weaknesses, and what he thinks Publishers and others can do to take advantage of Amazon’s weaknesses and what Amazon can do to neutralize those weaknesses. His conclusion is in many ways similar to Charlie Stross’s: the best competitive approach to Amazon’s current attempt at a Walled Garden is to embrace open standards and to avoid DRM (with a few other useful tactics). But he swings it both ways: Amazon’s approach at a Walled Garden is rather doomed to failure (in part because they don’t do it nearly as well as Apple), and they can counter this by embracing openness and modularity early, themselves.
- Mark Coker, CEO of Smashwords (an “Indie” digital self-publishing aggregator) asks “Does Agency Pricing Lead to Higher Book Prices?” He digs into some data, and finds the answer is “no”: in fact, prices have gone down under the Agency model. The problem with his data? It’s pretty much limited to what Smashwords sells, or in other words, prices of small-time digital self-publishers. That doesn’t tell us much about what happens in the space where most people are actually reading: traditionally-published NYT-Bestselling-grade books. But Coker’s analysis largely agrees with Mike Shatzkin’s: the end of agency pricing for traditional publishers targeted by the DOJ will hurt “Indie” publishers, for various reasons. Primarily, Coker’s argument is in favor of agency pricing as a model, and not in relation to whether the publishers targeted by the DOJ were in collusion with Apple. Notably, however, the DOJ suit does not implicate Agency Pricing per se as illegal. Rather, it specifically targets the suspicious behavior of the publishers, as each entered these agreements with Apple in a rather lockstep fashion.
- Coker follows up his blog piece on Smashwords with an opinion piece on CNN, where he mostly repeats many of the points he made in the longer Smashwords blog article.
- I must admit, I don’t understand the antipathy Passive Guy has for traditional publishers, but he let’s that flag fly in his post critiquing a Seattle Times article: “Speculation Abounds That Amazon Triggered E-Book Lawsuit“. There, he likens Amazon to the hapless victim of a crime and the DOJ suit to a criminal complaint – a spurious analogy at best (anti-trust actions are, first and foremost, supposed to be about consumer protections – and the consumer is the one who best ought to be likened to the victim). His followers (in the comments) are even more aggressive in their hatred and antipathy for traditional publishers and their unmitigated support for Amazon. I’m not sure why Passive Guy is so offended by the idea that the DOJ lawsuit had anything to do with Amazon. I do want to comment on one quote from the Seattle Times piece that Passive Guy pulls out:
“If Amazon becomes more of a monopolist than it already is, and it tries to raise prices, then other people will enter the field,” he [i.e. Steve Berman, managing partner of Seattle law firm Hagens Berman, lead counsel in the separate antitrust lawsuit on behalf of e-book buyers] said. “There are market checks out there.”
- Well… Methinks Mr. Berman of law firm Hagens Berman doesn’t know a thing about business, market forces, competition, and barriers to entry, now does he? Either that… or he’s being intentionally disingenuous about it. There’s a reason we have Anti-trust and anti-anticompetion laws: because “market checks” alone have historically been insufficient to ensure that a monopolist does not abuse their monopoly position. That said, Passive Guy’s point – that Hagens Berman only happens to be located in Seattle in the same building as one of Amazon’s large offices is only coincidental – is… well, on the one hand it’s laughable ( coincidence you say? O RLY?) On the other… given Amazon’s history of anti-competitive behavior, I should think Amazon likely wouldn’t want to draw the attention of the DOJ to itself, even as a complainant in a DOJ case targeting an Amazon competitor. This gets back to Petit’s musings on possible future DOJ actions…
- Author Chuck Wendig has some advice for authors worried about all of this in “Prepping for the Publishing Doomsday“. His advice is… not to worry about it. Whatever happens is what will happen, and as a writer you can’t do anything about it, really. (True.) And he has some assuaging words: “People always want stories.” Of course, these reassuring words don’t really… um… reassure someone who’s worried about questions of long term discoverability, and how you achieve that in the changing marketplace. But whatever. He’s right about one thing: you can’t do much about it, anyway. So worrying doesn’t really help.
- GalleyCat disects some of the allegations against Apple and the Publishers in “Publishers Allegedly Deleted Emails ‘To Avoid Leaving a Paper Trail’ in Agency Model Discussions“, and they claim to have direct evidence of the conspiracy to collude. Have to say: this looks rather damning for the Publishers. To borrow a quote from the Passive Voice article linked above: “If Big Publishing didn’t want to be sued for price-fixing, the CEO’s of Big Publishing shouldn’t have gotten together over lovely little dinners to engage in price-fixing.” As I suggested in my post when news of the DOJ action first surfaced: the facts on the case definitely look like collusion occurred – although the same outcome could theoretically be arrived at without collusion, that doesn’t look like what happened here.
- “What Does the DOJ EBook Pricing Lawsuit Mean for Readers Now” has some speculations and predictions about how the industry and market will change as a result of the DOJ lawsuit.
- In “Why I Break DRM on EBooks: A Publishing Exec Speaks Out” an anonymous executive at a publishing company (which purportedly uses DRM on its books) explains why he has come to routinely break DRM on ebooks he purchases. This story has echoes with Charlie Stross’s argument in the very first link above.
- On top of that comes the announcement from Tom Doherty Associates/Tor/Forge that it will, in fact, be the first of the major publishing imprints (Tom Doherty/Tor Books is an imprint of one of the defenders of the DOJ lawsuit, Macmillan, which has not yet settled the dispute). At this point, Charlie Stross is starting to look eerily prescient.
- Then turning back to John Scalzi, he shares some of his thoughts on the news of Tor/Forge dropping DRM.
- And finally, back once again to Charlie Stross, he reveals his own role in the announcement from Tor/Forge. (He was called in to to offer his argument on why publishers should drop DRM, which hints that the publisher in question was already mulling this decision over, and was exploring the limits of its reasoning.)
I’m still processing all of this. As I’ve pointed out before, I’m not immediately impacted by any of this. I don’t own an EReader, so I’m not directly impacted as a consumer. I don’t have a book in the marketplace, so I’m not affected as a writer. And I don’t even have a finished manuscript that I’m trying to position for publication (neither self- nor traditionally-), so it doesn’t impact me in that way, either. At least, not for me in the present. But all of this radically alters the future landscape of publishing. I’ve also said before, and this bears repeating, that whatever the world of publishing is going to look like in the future, we’re not in the end-game yet. The changes are going to keep coming.
I wrote a while ago linking to a story in which Amazon had arbitrarily reset the price of an e-book published by a self-published author.
Today, I’m linking to another such story, this by established, traditionally-published author Jim Hines whose self-published book of short stories has been given the Amazon pricing treatment.
The punch-line? Amazon has added a term to their Terms of Agreement that specifically absolves them of any liability for their own mistakes.
As Jim Hines says:
I’m not telling people not to publish through Amazon; I am telling you to go in with your eyes open, and to understand that despite what the cheerleaders might suggest, Amazon is not pro-author. They’re pro-Amazon.
Let me second that sentiment. I’m a long way from being in a position to tell anyone how to publish anything – I’m a long way from being able to publish anything I’ve written. And I’ve consistently said that I’m glad that these new publishing options exist, insofar as they change the publishing paradigm sufficiently to tip the balance of power ever-so-slightly towards the favor of writers.
But were I in a position to self-publish something now, while I certainly wouldn’t discount the market position of Amazon, I’d make sure I put in the effort to make my book available in as many non-Amazon venues as possible, and to promote those venues, in order to try to insulate myself from getting the Amazon treatment myself. Because to keep the balance of power tipping back toward authors, a singular publishing hegemony must be prevented.
Jim Hines has updated his thoughts on his experience with Amazon here.
And as Jim points out in the link above, it looks like Amazon has been in the news in other ways lately. Here are some links of possible interest:
Amazon Removes Kindle Versions of IPG Books
The Author’s Guild on Amazon
Writer Beware takes on some of the recent Amazon news
I can’t seem to stay away from articles about disruption and disintermediation in the publishing industry, and especially those about Amazon’s role in it. So here are a few articles of potential interest, and some comments on them.
In “The Trouble With Amazon“, author/publisher/consultant/etc Thad McIlroy opines about Amazon’s recent foray into vertical integration and publishing. In this article, Thad suggests that the real danger Amazon presents to the publishing industry is not their mucking about in the publisher’s playground, but their bread-and-butter core business of bookselling. The problem, he suggests, is that Amazon is systematically devaluing books. His article includes this painfully true zinger:
Writing has become badly debased when a $4.99 e-book is thought overpriced, but people will line up at six in the morning in front of an Apple store to pay $499 for the skinny tablet to read it on.
Thad outlines a number of other problematic practices of Amazon – censorship, remote deletion of books, contrarian e-book format support (and opposition to industry-accepted standards), and so on. All of these problems boil down to one over-arching concern: market power.
Thad concedes that “Amazon does not have a monopoly on selling e-books”, though it has much of the power of one, and then suggests perhaps Amazon is an “oligopoly”.
This is where I part ways, somewhat, with the article. Continue reading
I’ve written quite a lot in recent weeks about e-b0oks and self-publishing and La Revolucion! (Links abound at the end of the article for those who are painfully interested and didn’t catch them the first time.)
It’s funny. I don’t even own an e-reader. The dang things are expensive. And e-books aren’t really that cheap – unless you want to read $0.99 or $2.99 e-books by no-name self-published folks (which is what this is all about, I guess), whereas I mostly want to read books by authors whose names I know and recognize, whose books I am assured to like. As I mentioned when I wrote about my “to-read list” (here, here, and relatedly here), I’m not so overflowing with time that I can waste it on an e-book that I may or may not enjoy. That’s right: the limiting factor isn’t the few bucks an e-book might save. It’s the time to read them all.
So e-books might be marginally cheaper: but to recoup the cost of an e-reader I’d have to read so many books, and from where I stand there’s simply no way I’ll ever have time to read that many books. I foresee that I am doomed to die and pass from this mortal life with a to-read list that still piled high. I’ve blogged about this problem before, with respect to the e-book revolution.
So, in some ways, as I talk about e-books it’s a tad hypocritical, or self-serving, or whatever. I don’t own an e-reader, and I’m not likely to in the short-term at least unless one mysteriously ends up in my lap at no cost to me. Do I want one? Oh yes. I am a geek, after all. Gadget lust runs in my veins. But I’m a practical geek.
My interest in e-books and the related digital self-publishing revolution relates mainly to my interest in building a hypothetical career as an author. (I say hypothetical because it remains to be seen whether I have the chops for it.) Is self-publishing the right path for me? That’s a question I’ve struggled to answer – even as I acknowledge that it’s not a question I need to answer for a good long while to come. Write first. Worry about publishing later.
Given the facts on the ground, as it were – that being that I have yet no novel to worry about publishing – it would probably behoove me to shut my yap about digital self-publishing, for the time being, wouldn’t it?
Maybe so. I don’t plan to stop learning about it, though. Continue reading
Quite a good long time ago, I wrote a post about one possible future publishing model that might rise up and replace (or co-exist with) the current traditional model.
I wrote about this before the real explosion in e-books that first started attracting attention sometime in November of 2010 – it’s here, all the way back in February 2010. This was in the early days of my blog, before I had regular readers, so most of you will likely not have seen this post.
I called my idea the “Novel Venture Capital Model”, and the gist was that authors would somehow be able to tap into a network of “angel investors” or “venture capitalists” who were interested in finding and funding successful novelists. The theory was that some authors would abandon traditional publishers because of crazy rights-grabs and depressed royalty rates – but they wouldn’t be able to fund the development, editing, cover art, printing and distribution of books themselves. All of that costs money. Traditionally, publishers fund all that, but the concept of this hypothetical model was to decouple the financing of book production from the physical process, allowing the authors themselves to be the business-people calling the shots.
And then, of course, the e-book revolution began. And part of my hypothetical model actually started coming true. Now, it wasn’t really a prediction – I included in my original post both a pro and a con for why it would succeed and why it would fail. And I’m not interested in having been “right”. What I am interested in is how reality is catching up to those proposals, and my own evolving thoughts on where the world of publishing is going, and what role I will be able to play in that future. Continue reading
Well. When you’re on a roll, you’re on a roll.
I’ve been talking a lot about e-books lately. So last week I was made aware of this essay about publishing outside of North America by Filipino Speculative Fiction author Charles Tan.
I’ve heard about the problems with publishing outside of the English-language market and the problems with importing books into those markets before. In this article Charles Tan discusses the difficulty of getting books in the Phillipines. But he doesn’t stop there. While theoretically there’s no reason why ebooks wouldn’t be free from import restrictions and difficulties… in practice… they’re not.
Check out Tan’s post, if you haven’t already seen it. I learned a thing or two about digital publishing that I didn’t already know thanks to his post.